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Branding and Brand Loyalty

July 4, 2016

Branding, and more specifically brand loyalty, are key buzzwords in the business world – whether you are a start-up entrepreneur or the head of a Fortune 500 company. With global ad spending at a record high of half a trillion USD annually, it is important to ask what it is exactly that creates brand loyalty. […]

    Tags:
  • 138 Pyramids
  • Brand Loyalty
  • Branding
  • Emotions
  • Entrepreneur
  • Entreprenuership
  • Neveen El Tahri
  • Sachi & Sachi
  • Sales
  • Startups
  • Success
Categories: Blog Post

How to Raise Funding

June 2, 2016

Start-ups and SMEs have flourished in recent years around the world and have been recognized as key drivers of job creation and economic development. They have also become a priority for policymakers in the MENA region who see SMEs as key to solving the region’s economic and social problems through improving competitiveness, raising incomes, and […]

    Tags:
  • 138 Pyramids
  • Ecosystem
  • Entrepreneur
  • Entreprenuership
  • Growth
  • Neveen El Tahri
  • SMEs
  • Startups
  • Valuation
  • Women
Categories: Blog Post

Selling Capacity: Who Do We Pursue and How?

May 16, 2016

In our last blog post, we discussed the importance of sales forecasting for a startup, with a focus on the sales funnel and its duration. Now that those basics are established, it’s time to look at your selling capacity. In order to do that, you need to think of your most valuable resource in the […]

    Tags:
  • 138 Pyramids
  • Entrepreneur
  • Entreprenuership
  • Forecasting
  • Growth
  • Neveen El Tahri
  • Sales
  • SMEs
  • Success
  • Survival
Categories: Blog Post

Sales Forcasting

April 26, 2016

Sales forecasting is a crucial skill set for any start-up’s arsenal. In this week’s post, we examine the processes and assumptions behind forecasting. Sales forecasting, or the projection of achievable sales revenue, is often an intricate and multi-staged process. For larger and more established companies, forecasting is based on statistical methods that rely heavily on historical data. For […]

    Tags:
  • 138 Pyramids
  • Entreprenuership
  • Forcasting
  • Growth
  • Model
  • Neveen El Tahri
  • Sales
  • Stage
  • Startups
  • Valuation
Categories: Blog Post

Women in Business: Paving the Way and Reaping the Rewards

April 5, 2016

With entrepreneurship skyrocketing in Egypt, and the recent celebration of International Women’s Day on March 8th, we take a quick look at the current landscape and our very own female founders. The higher echelons of the global business community have long been dominated by men. According to Fortune magazine, there will be only 21 female […]

    Tags:
  • 138 Pyramids
  • Bookra
  • Egypt
  • Entrepreneur
  • entrepreneurship
  • Founder
  • Neveen El Tahri
  • Startups
  • Temraza Haute Couture
  • Women
Categories: Blog Post

Localizing Entrepreneurship

January 31, 2016

Egypt is witnessing a rebirth. This rebirth, however, may not garner enough international headlines or the object of sensationalism by the press. This youth-driven rebirth is one of creativity, innovation, and advancement. The rebirth we speak of is that of entrepreneurship. Cairo is fast becoming the epicenter of an entrepreneurial revolution in the Middle East. With […]

    Tags:
  • 138 Pyramids
  • Egypt
  • Entreprenuership
  • localizing
  • Neveen El Tahri
  • Pyramids
  • Startups
Categories: Blog Post