Branding Archives - 138 Pyramids
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Bookra: Bridging the Gap between the Classroom and the Playground

October 11, 2016

Ipads. Apps. Video games. Competitions. All these might have previously been relegated to a child’s free time, but the world is increasingly realizing that the line between play and the classroom is not only blurred, but could potentially be eradicated altogether. Children in the digital age are growing up in circumstances significantly different than the […]

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  • 138 Pyramids
  • 2016
  • Bookra
  • bootstraping
  • brand identity
  • Brand Loyalty
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  • Neveen El Tahri
  • Pyramid Model
  • SMEs
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Categories: Uncategorized

Top 10 points entrepreneurs should keep in mind

September 19, 2016

At 138 pyramids, we cross paths with new entrepreneurs every day, each with exciting new ideas and tackling different industries. Across all the businesses, two things are clear. First, starting a business is undoubtedly a challenge, both personally and professionally. Secondly, while every entrepreneur’s experience is unique in its challenges, it is important to benefit […]

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  • bootstraping
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  • Egypt
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  • localizing
  • Neveen El Tahri
  • Pyramid Model
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  • Survival
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Categories: Blog Post

Foool Tank: Fine Egyptian BreakFast and Brunch

August 23, 2016

The F&B (food and beverage) start up scene in Egypt has undoubtedly been growing in recent years. With numerous dining options emerging – ranging from full service restaurants to New York-style street carts – Cairenes are more spoiled for choice than ever. Along with providing us all with much-needed culinary variety, the F&B sector has […]

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  • 138 Pyramids
  • Brand Loyalty
  • Branding
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  • Neveen El Tahri
  • Pyramids
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Categories: Blog Post

Branding and Brand Loyalty

July 4, 2016

Branding, and more specifically brand loyalty, are key buzzwords in the business world – whether you are a start-up entrepreneur or the head of a Fortune 500 company. With global ad spending at a record high of half a trillion USD annually, it is important to ask what it is exactly that creates brand loyalty. […]

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  • Brand Loyalty
  • Branding
  • Emotions
  • Entrepreneur
  • Entreprenuership
  • Neveen El Tahri
  • Sachi & Sachi
  • Sales
  • Startups
  • Success
Categories: Blog Post