Misura is a shoe maker house that aims to build up custom-made and ready to wear shoes with fine materials, fabrics, and precious embroideries with extreme attention to detail.
Omar and Ali (typical of the young well educated 2nd generation) came up with the idea to establish “Misura” which aims to provide custom made wedding and evening shoes along with ready to wear evening shoes with the best Italian quality, in order to fill the un-tackled market gap. Having been in the family business for so long and educated in Italy knows the intricacies of the industry and realized a possible niche where a gap is clear.
The major advantage of Misura will be mainly in producing custom made bridal and evening shoes, hence tackling a needed area in the market that is filled only with ready to wear designs. Misura will deliver customers’ needs, requirements and taste while attaining the highest quality possible as most of the parts will be imported from Italy maintaining reasonable prices compared to its peers in the market.